East Aliona Floral Broderie Midi Dress Purple

The brand: Designed in London by a small team of female creatives, East combine their confident use of colour with nostalgic, artisanal prints to achieve their bohemian style.

The product: Palma Violet sweet. Soaked in a dreamy lilac hue, this dress is the perfect pick for summer soirees and garden parties. Decorated with bold floral embroidery and broderie details on the short sleeves and midi-length hem. Finished with front button fastenings and a fabric waist belt.

The fabric and fit: Whisked from breezy poplin cotton. Sizing in-line with East. Purple