The brand: Designed in London by a small team of female creatives, East combine their confident use of colour with nostalgic, artisanal prints to achieve their bohemian style.
The product: If it's not floral, we don't want it. Find blooming florals all over this maxi dress and match the sun-kissed backdrop. Finished in a relaxed maxi-length profile, kaftan-style sleeves, and a wrap neckline.
The fabric and fit: Engineered in soft, responsibly-grown organic cotton. Sizing in-line with East. Blue
