The brand: Designed in London by a small team of female creatives, East combine their confident use of colour with nostalgic, artisanal prints to achieve their bohemian style.
The product: Destination dressing. Patterned with abstract florals in clusters and rows, this dress is a summer statement brimming with charm. Cut with capped sleeves and an A-line midi hem, it's finished with pom-poms and tassels at the waist for a playful touch.
The fabric and fit: Crafted in lightweight, breathable cotton. Sizing in-line with East. Blue
