The brand: Designed in London by a small team of female creatives, East combine their confident use of colour with nostalgic, artisanal prints to achieve their bohemian style.
The product: Comfort, always. Lighter-than-air and ready to catch the breeze, this dress is printed with all-over florals on a lilac backdrop that'll pop against sun-kissed skin. The mini-length silhouette gives a relaxed feel, with shirred cuffs and ruffles on the neckline.
The fabric and fit: Engineered in soft, responsibly-grown organic cotton. Sizing in-line with East. Purple
