The brand: Designed in London by a small team of female creatives, East combine their confident use of colour with nostalgic, artisanal prints to achieve their bohemian style.
The product: Whimsical. Imbued with timeless feminine charm, this floaty dress is cloaked in illustrative florals over the easy-breezy maxi length silhouette. Finished with draped sleeves and front button fastenings.
The fabric and fit: Crafted in a light-as-air viscose and modal blend. Sizing in-line with East. Multi