Blaze a New Trail: Behind the Scenes at the SS19 Shoot

A summer without limits, endless discoveries and destinations that feel a world away from the everyday: in SS19, it’s time to blaze a new trail. Join us as we take the road less travelled and explore new horizons with our new-season collection, showcased in our latest campaign shoot in one of South Africa’s most beautiful wildlife parks. Here, we take an exclusive first look at the key looks of the new collection, and give you a glimpse of the action with our behind-the-scenes sneak peek…

The Campaign

Blaze a New Trail, the new SS19 collection at Monsoon, is all about the bold and the brave. Drawing its design inspiration from exotic destinations from around the world, our latest style stories are defined by their warm, sun-drenched colour palettes, artisanal prints and light, effortless fabrications, found on modern shapes that are made for long, hazy days spent in the sunshine.

Behind the Scenes

Shot on location in a wildlife park in South Africa, our SS19 campaign features rescued animals that were otherwise bred to be hunted. Lions, cheetahs and zebras are some of the of the inhabitants of the protected reserve, which has been transformed into a classic African savannah to help emulate the animals’ natural environment. All profits from the park go back into running and improvement costs to ensure that all animals are well looked after and cared for.

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