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Why recycle your denim with us?​​

Finding your dream denim doesn't need to cost the earth. That's why we started our denim recycling initiative. With us, it's super easy to recycle your old favourites – and to reward you for your efforts, we'll give you 20% off your new favourite.

How does it work?​​

Simply head to your nearest store with any old denim (we'll accept pieces in any condition, from any brand). One of our store team members will show you to the Denim Drop Off and help you find a new piece you love.​​

What happens to my old denim?​

We'll quality check each piece before deciding whether we donate it to charity or send it off for fabric recycling. All profits will go to Newlife, a charity that exists to support disabled and terminally ill children across the UK.

What does Newlife do?​

Newlife help support thousands of families who urgently need essential equipment, such as beds, buggies, wheelchairs and seating systems. This helps the children to live their day-to-day lives without risking injury or unnecessary pain.

Can I recycle other clothes with you too?​

Yes! Bring any of your pre-loved clothes to store in a bag and you'll get a £10 voucher in return.​

Why is it important to recycle my clothes?​​

Each year in the UK, £140 million worth of unwanted yet wearable clothing goes to landfill. That’s a total of around 350,000 tonnes. By choosing to recycle your clothes, you’ll be reducing your environmental footprint, as well as extending the lifespan of the clothes that you no longer wear.​

Terms and conditions: Cannot be used in conjunction with any other offer.