The brand: Designed in London by a small team of female creatives, East combine their confident use of colour with nostalgic, artisanal prints to achieve their bohemian style.
The product: Blue-sky styles: This dress is the perfect excuse to book a holiday. Falling to maxi length in floaty fashion, the long blouson sleeves and open neckline keep things cool, with extra detailing found in the embroidery and pom-pom trims.
The fabric and fit: Engineered in breathable, better-sourced cotton. Sizing in-line with East. Blue
