Designed in London by a small team of female creatives, East combine their confident use of colour with nostalgic prints to perfect their brand style. Inherently bohemian with a contemporary feel, they value each of their incredible artisans and the traditional techniques they use, creating a kinder approach to fashion.

Gauzy in the spring breeze, the Erika dress infuses feminine appeal into your edit with its sleeveless profile and pleated detailing. Immersed in an ikat print, it features a button through front and embroidered placket that we think will style beautifully with plain white trainers for a casual look. Falling into a loose maxi fit, it's comfortable for long days exploring and evenings enjoying the tapas bar.

Designed in breathable better-sourced cotton. Sizing in-line with East. Pink