By 2023, over 90% of all our energy usage in our stores, will be renewable. Our aim is that we reduce the amount of water used by 60%, and 40% of our water usage in our supply chain will be recycled or in closed loop systems.
We're being conscious by reducing our environmental footprint. We’re minimising our environmental impact wherever possible, this happens through embracing renewable energy to reduce carbon emissions, animal welfare policies, and business-wide recycling initiatives.
& carbon emissions
(as a business)
Each of our products is tested by an independent professional testing company, to ensure that it's safe for our customers, it doesn't contain any harmful chemicals, and it meets customers' expectations for the quality of the product. Our team additionally verifies our suppliers' claims by sampling out of our warehouse and doing our own random checks.
How to take care of your clothes
If you can, try and wash your clothes less often. Instead of throwing your jeans straight into the wash basket after one wear, hang them up overnight and let them air out. Try and get as many wears out of your clothes as you can, before you put them through the washing machine.
When you absolutely must wash your clothes, read the labels! It’ll give you hints on how to wash your garment the right way and keep them looking new. If the label says to wash inside out, do it. If it says hand wash, keep it away from the washing machine! If your clothes aren’t stained but need a refresh, try washing them at a temperature lower than what’s recommended on the label. It’ll save energy, prevent colours from running, and reduce the chances of your favourite t-shirt becoming a crop top.
Say goodbye to the tumble dryer! When it’s not raining outside, it’s great to hang your clothes on a line and let the sun dry them. If the weather’s not so great, use a drying rack in the warmest room in your house. Over-tumbling can break down the elasticity of your clothes, making them lose their shape over time. Air-drying not only means you can keep your clothes for longer but will also result in a smaller energy bill — win-win!
Our Seeking an Eco-friendly World (S.E.W.) clothing is a newOur recycled polyester is made from PET plastic bottles which are formed into strings of yarn, before being dyed and woven together to create a soft-touch texture. 50% of the polyester in our knitwear collection is made from recycled polyester.