Designed in London by a small team of female creatives, East combine their confident use of colour with nostalgic prints to perfect their brand style. Inherently bohemian with a contemporary feel, they value each of their incredible artisans and the traditional techniques they use, creating a kinder approach to fashion.
Indulge in berry hues and bohemian prints with the Jaide dress in your collection. Perfect for fine dining when styled with a pair of heeled boots, it falls into a naturally relaxed silhouette that cinches in at the waist for a flattering fit. The frill accents and tie neck brings in all the detail, with a tiered hem to complete the look.
Designed in sustainable viscose with a LENZING™ ECOVERO™ slip. Sizing in-line with East. Purple